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#3D: The perfect marketing marriage — data and big ideas
by Prakash Patel (@prakashpatel_1) Let’s use the advancement of technologies, the real-time nature of the web and the tools to harvest relationships with our consumers and target them with relevant...
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#3D: Five data-driven marketing steps to impress your boss
by Prakash Patel (@prakashpatel_1) Your CEO just heard that “companies that invest in data more than their competitors do outperform those competitors by 20% in every major metric” (Gartner) and wants...
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#3D: Perfect marriage between CMOs & CIOs
by Prakash Patel (@prakashpatel_1) At an exco meeting, the CIO has just heard that, in a recent survey by the Gartner group, it is predicted that by 2017 CMOs will spend more on IT than their...
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#3D: I’m not just a number — I am your customer!
by Prakash Patel (@prakashpatel_1) Data, data everywhere — but what does it really mean to us as marketers when often we only see data as numbers and not insights about our customers? What I mean by...
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#3D: Make data your New Year resolution
by Prakash Patel (@prakashpatel_1) I would like to conclude the Five Steps to Data-Driven Marketing (DDM) by combining the final two steps, 4 and 5, as one as they are so closely connected — data...
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#3D: WT# is omni-channel marketing?
by Prakash Patel (@prakashpatel_1) So, WT# is omni-channel marketing? Some sort of marketing religion? In brief: Traditional customer journey moments of truth (MOT) have eroded away and been replaced...
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#3D: This is no #AprilsFool — are you ready for Google’s imminent algorithm...
by Prakash Patel (@prakashpatel_1) On 21 April 2015, Google will launch its most important update to its mobile algorithm, which will have a significant impact on mobile search results as quoted by...
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#3D: #2AppOrNot2App
by Prakash Patel (@prakashpatel_1) Having raised this title question over two years ago, again last year, and now for a third time in 2015, I can confidently commit to an answer. In short, yes, if it’s...
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#3D: The total customer experience — a strategic imperative
by Prakash Patel (@prakashpatel_1) I am living in a “Groundhog Day” world with a twist of digital, where we sometimes still do not understand our consumer. “When consumers hears about a product today,...
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